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Get ready because today i’m dropping one huge gem out there for you guys but the interesting one about this one i’m sharing with you here today is i know that unfortunately most people will never adopt this in their life because this is one of the hardest things to do by far out there something i’ve never talked about in the history of this channel but it has taken
Me so much further financially in life although in the short term it looks like it’s hurting you and i’ve literally never talked about this in the history of the youtube channel we have 700-800 videos in this channel i’ve never talked about this subject even once and this is a huge job i’m leaving for you guys here today so i hope you really enjoy this and i hope
You guys actually adapt it when you go out there and do something because this can be a game changer for you an absolute game changer for you i’m going to break it all down as simple as possible so where the story begins here is late 2010 i get a job working at kwik trip okay and basically a quick trip for my position i got like three weeks of training so i had
Somebody with me for like three weeks full training all right and this gentleman like like he was a great trainer he was a great trainer who trained me okay and it’s the last day of training okay it’s the last day of training and wouldn’t you know what a few things happen on that shift quick trip for those you guys do not know it’s a huge convenience store gas
Station alright and a few things happen on this shift that they it rubbed me the wrong way okay let’s just put it that way the first was this customer comes in they get a hot dog okay and i think the total comes like a dollar 41 and the guys like counting change and the counter he’s like somehow put in a dollar 40 well i need to go get some more he gets a little
Bit more money from his car gets it all there pushes it forward page walks out of the place okay he’s around 3/4 to that hot dog comes back two minutes later with this little teeny piece of the hot dog left and says this hot dog was cold i want my money back i’m like in my head i’m like on what the hot dog certainly is not cold that grill is that girl is piping hot
Over there trust me on that in my head i’m like thinking this and i looked at my trainer he’s like okay sir refunds them dollar 41 i go to the trainer i’m like dude that guy just scammed us let’s go check the temperatures of the house all the hot dogs were 150 hundred and sixty plus degrees the girl was piping hot we got scammed okay that guy basically lied about
The hot dog was cold the hot dog was not cold okay the train said don’t worry about it don’t worry about it okay i’ll explain it to you later later on in the shift another situation happens okay they’re basically the pumps are like there’s 20 pumps to store okay and let’s say pump ones here then that means pump 11 is back here home 12 is or pump 2 is here problem
12 is back here okay so this guy he says $10 at number 6 is all i said i looked out there is a car number 6 of $10 oh six with the money in the register five minutes later the guy comes back in hey did you ever put that money on sixteen from me like you see it was number six no was 16 okay it was 16 i look out there he’s cars on 16 i’m like okay the trainer’s like
Yes sir will you get that on there for you he’s like did you 100% make sure his car was out there i’m like i’m like 98% sure i didn’t i’m like that guy’s totally scamming us out there like he totally just scammed us he said he had him on six i know he said ten on six not ten on 16 i’m like 98% sure his car was out there i know he just got ten dollars in free gas
And that guy goes away okay the end of the shift now at this point we under always like a total of the transactions you do on that particular shift at the end of the day okay and the transaction is that day i think we’re around a thousand so meaning we had a thousand paying customers inside the store in that particular day okay or in that particular day and our
Particular shift okay so the trainer says to me okay jeremy those two those two situations that happen today right two people cause those issues all right and you felt like them any business games or whatever but that’s out of a thousand customers a thousand paying customers in the store too we had issues with okay those two we had issues worth were not worth
Taking in a situation and making it way worse we just take their feedback take their word on it okay and we go on from there okay and i’m like wow like like that’s a hard thing to do right that’s a hard thing to do because you know it’s hard when you know you know you’re in the right or the morning you’re on the right but yet you’re still you know going a different
Way okay biting the bullet biting the bullet and he’s like that’s what’s true customer services and i was like yeah that’s right that is what true customer service is because customer service this is what most people think customer services they think it’s hey how’s it going givin a smile thank you they think that’s customer service hahaha that’s laughable that
Is not customer service customer service is biting the bullet when you know you might even be in the right and you still like the bullet because it’s your reputation on the line because here’s what happens here’s what happens okay in a business basically what happens is you got 98% of people who buy your products who do whatever it is buy your services and there’s
No issue okay they’re happy as can be okay happy as can be there’s no issue with them ninety-eight percent of people if as long as you run a good business okay then you got around 1 percent roughly who have legit issues ok they’re legit all right then you have around another 1% or a little less than 1% that are pretty much just trying to scam ok they know you
They don’t want your product and service they just want to use it for whatever it is so what i did when i start my real estate marketing company i adapted this philosophy i said you know whatever the issue is even if i’m if i you gonna find no other than the right i’m still gonna bite the bullet and i’ll explain why here in just a second so i start my real estate
Marketing company and sure enough most people are happy most of the time but then they have some customers who aren’t happy ok oh i don’t like the the photo quality i don’t like the video quality okay i would be happy to redo that for you and do different lighting settings and this and that you know no i don’t want that okay don’t even bother paying with it you’re
More than welcome to keep the photos you don’t have to pay okay i picked a bullet on some of those and some of those might have been legit okay they might just kind of like the photos or video quality okay that’s fine but then i got other people that you know they knew what they were doing okay where i would show up to a house you know the film and they’d be like
Oh you’re taking drone you said drone photos also for the $99 right i’m like no it was just some inside outside photos 25 photos you know said that in the email there’s no drone photos photos r79 wait no i want to drone photos too but i want it $4.99 total okay yes sir you know what uh since there was confusion there i’ll go ahead and do that for you just so you
Know next time it is $79 extra if you want it also the drone photos okay simple i bite the bullet okay i bite the bullet it’s not fun it’s not fun but i’m telling you it’s so big okay because this 1% of people that have the legit problems well if you go far enough you’re gonna end up starting to legit the legit complaints in with scams and all so now you got around
2 percent of your customer base that you’re just like trying to put in the scam category or that you’re right that you’re right and they are wrong ok you’re right and they are wrong and that’s when you start getting issues okay because then what happens is you got now 2 percent of the people that are buying your product or service that are not happy the scammers
Are going to talk themselves into that they got scammed ok so that’s an issue so you know you’re gonna have you know them talking to everyone their friends and family whoever about why they shouldn’t use your products and services then you have the legit complaints think about that guy that came in and returned the hot dog ok i like ninety-eight ninety-nine percent
Sure that he was just scamming us okay they call the hot dogs were a piping-hot but maybe somehow that hot dog was cold for who knows how whatever reason maybe somehow he was right maybe the hot dog was cold okay maybe that was a legit complaint but if we just lump it in with scam then imagine if that hot dog really was cold imagine how mad that guy is gonna be
Now ok imagine he’s a construction worker he’s gonna tell every single one of his buddies who you know a quick trip or a lot of blue-collar workers or kwik trip customers ok landscapers construction workers you know plumbers all those type of service workers they’re kwik trip customers imagine all his people he’s going to tell never buy something for a quick trip
They scam me today they sold me a cold hot dog they didn’t give me a refund for that imagine that you know i’m like 99% sure that guy was on number 6 ok like 99% sure he was on number 6 and then he moves back to number 16 cost us $10 you know maybe it was legit maybe i made that one percent error and maybe looked out there and i just like didn’t right you really
See his car properly or there’s a car similar to it parked in front of it maybe he was a joke okay maybe there’s a 1% chance maybe he wasn’t trying to scam us okay but imagine how he’s don’t under what if we don’t put that 10 on 16 he’s gonna be pissed okay he’s on in his mind even if he’s a scammer he’s gonna like you know trying to like make it in his mind where
We scammed him somehow and didn’t give him his $10 okay and who knows what problems you going to cause he might throw the chip rack who knows okay you might make a big scene in front of all the happy customers and that’s gonna end up affecting the 98% okay and then if it’s all legit imagine how bad he’s gonna be then he’ll you might be calling the city you might
Be calling the news stations the next thing you know we got news cameras out in front of the station because we we stole ten dollars in this guy’s gasoline you never know okay you never know so this two percent of customers if it’s even 2% is not worth dealing with the problems okay you just use this honor and you refund them their money or whatever you make the
Customer happy okay that’s what you ended up doing it then in the day when i started the financial education channel like i started selling premium products like all my products on this channel have a 30-day money-back guarantee okay so if somebody buys one of my courses and it’s not happy with them within 30 days they contact me i agree fund them no questions asked
Okay it doesn’t matter if it’s a five hundred dollar course or whether it’s a $97 course okay anywhere in between if somebody’s not happy within 30 days of buying my one of my products you they old they literally just send me an email hey i want a refund i don’t ask me any question i’ll say why do you want a refund you shouldn’t want a refund you watch the whole
Course you just took the knowledge from it i couldn’t try to you know and i knows you know there’s gonna be a certain amount of people that are just trying to scam and they’re just gonna use that and they’ll just say oh it’s a 30-day money-back guarantee awesome i’m gonna buy this i’m gonna use all the information they ask for a refund it cost me nothing that’s
A beautiful thing okay but it’s not worth ruining up for the 98% of people who are my legit customers a financial education channel who buy my products and then one of them is actually you know unhappy with it for whatever reason ask for a refund within the thirty days and then i say no because i loved them in with you know somebody that was trying to get one up
On me it’s not worth it guys so many people run their businesses and they they don’t have 98 % of customers happy they start getting lower and lower and lower because they start treating all their customers like they’re down here they start treating all their customers like the customers are wrong like they’re wrong in that that could the business owners right and
Then you see those businesses starting to go down and down and down if i could tell i can’t tell you the guys the number of profit quiktrip used to make okay i looked at all their financials they’re a private company and as of you know legally i can’t tell you the numbers but it was unbelievable the type of profits that company made for being for how much they paid
Their employees which was you know twice as much as pretty much the next closest company okay and for the mere fact that it’s a gas station gas stations typically don’t make that much money like it was insane but they did it because they had unbelievable amounts of happy customers and happy customers go out and tell their friends and their family members hey you
Should go out and buy this and you know what they don’t do they don’t what happy customers don’t go out and say don’t buy that company’s products don’t buy the company services they’re a scam they rip me off bla bla bla that’s not what happy customers do okay but these guys over here you better believe they’re gonna tell everybody whenever oh my gosh my mom like
Any time anybody tries to do something to her doesn’t offer a refund if she buys something or something like that or a return policy believe me i hear about it like the next day she’ll she’ll call me like specifically just to talk about some subject like that okay you better not try to get one up on my mom or she’s gonna tell everybody she knows for the next month
About why that company scammed her did her wrong screwed her over this and that okay and there’s a lot of people out there like that guys that if you try to get one up on them oh boy they’re gonna get a hundred up on you you just wait okay it’s not worth it guys okay it’s not worth it i’ve refunded a thousands of dollars worth of courses over time but i’ve sold
Em you know ridiculous six figures at least worth of courses over time so i’ve sold at least six figures i’ve refunded thousands of dollars well where is it better okay so i just trying to do the six figures worth of course selling or show you don’t worry about this you know a few thousand dollars i’ve had to doing refunds over the course of the six eight months
I’ve been song courses what would be smarter okay obviously refund it make the people happy they don’t like it whether the legit they try to get me they didn’t like it i’m refunding them their money no questions asked okay no questions asked no giving them a hard time hey the money’s gonna be any back in your accountant three to five business days have a great
Day as simple as that guys it’s as simple as that but people want to run their businesses run the things they’re doing without the customer service levels real customer service levels and it costs them so much ungodly amounts of money because they don’t even realize that these people are gonna be your worst nightmare okay guys so this is a gem dropping video like
I hope you guys really the problem is it’s hard most people look at short term money and they see that money going out and you know and the early days of me start my real estate marketing company right that $99 photo job or the $199 you know video or $299 video that was a lot of money to me in those early days cuz i had nothing going for me at that time okay i
Had no other income streams so the you know that was big money and i and i still bit the bullet okay even though i was pretty much living all like paycheck to paycheck at that time right i still hit the bullet on that because i was like dude i got to do what i got to do i’m focusing on this game long term man not just trying to be here tomorrow and then get a bad
Reputation imagine if i bagent if i did that to one of the realtors realtors know everybody well i’d screw up over one realtor don’t give him a refund don’t honor them don’t make them happy they’re going to tell all their buddies at that company okay i screw over one realtor at keller williams don’t do them right right charge them you know $200 for a job and they
Say oh you said it was $19 and i’m like no when i was 200 you pay the 200 man they got to tell everybody they gonna tell all the people and then no one that that firms gonna want to do business with me that’s not how you want to do business guys that’s not how trust me on it is so much more profitable in the long run just to make people happy so i hope this really
Helps you guys i hope it sticks with you remember this video you know it is what it is anyways thank you for watching guys and have a great day
Transcribed from video
THIS 1 THING MADE ME A FORTUNE By Financial Education